Market Research

Market Research is an essential tool to understand how people think and markets are behaving. Whether you're launching a new product/service or planning one, understanding what your existing and potential customers think, ensures you invest your money on the right things and can plan accordingly. In all circumstances, even if you are planning on reducing services, understanding impact can better place you to mitigate risk and allay your customers concerns ensuring minimal negative implications to your business growth and continuity.

Sales Performance Not as Expected

Under performing sales functions can be for an array of reasons. Utilising market research to establish what people are thinking and feeling about your products & services is an essential tool to improving performance. Especially when you know you have the right people in place.

We have supported companies to improve their  sales performance to establish why people are reluctant to purchase from you as expected. Using honest unbiased data & analysis we create a clear path to improved performance.

Product Testing & Mystery Shopping

Whether you are bringing a new product or service to market or you are planning a new business endevour, product testing and piloting is essential to establish you have everything perfect in order to enter the market place in the strongest possible way. Involving a market research company at the earliest stages of development means your investments are not wasted or misdirected. We have saved companies 10's of thousands of pounds through the testing and collation of data.

Mystery shopping enables you to ensure your people are doing the right thing everytime and allows you to tailor policies, practices, training and development to what is actually going on and not based on an ideology.

Customer Insights

Understanding what your customers actually think and feel about you as a company and the products/services you provide is essential to business growth and continuity and allow you to shape your future as optimally as possible.

Using a 3rd party to speak to your customers and potential customers ensures an unbiased approach so you receive accurate and honest information for analysis.

We also encourage your happy customers to leave positive online reviews and assist them in doing so. Positive online reviews are essential to new business in the modern era.

Analysis and Story Telling

Once we have collated the raw data you require we can present this in whatever form you require and it can be tailored to suit those you will be presenting it to.

From raw data to glossy magazine style and video animation, we've got it covered.

Our business experts can not only analyse the data for you but as isolationists we can make several recommendations on how you could improve if needs be.

Competitor and Market Analysis

Understanding what your competitors are doing and how they are performing is key to your success. Many companies overlook this key performance tool but once they embrace it their growth and development improves greatly.

In order to truly penetrate a market you need to fully understand what those who are already established are doing right and what they're doing not so well.

Learning and tweaking your business behaviours can help you pull customers away from your competitors and establish or maintain  yourself as a main player.